CLARK hosts dealer sales meeting in Greensboro

CLARK Material Handling Company brought more than 90 dealers to Greensboro, North Carolina, for a three-day meeting focused on training, collaboration and sales strategy. The event underscores how the forklift maker is leaning on its dealer network to support growth, service and new product rollout.

Why it matters: - CLARK depends on dealers to sell, service and support its forklifts across warehouses, manufacturing plants and distribution centers. - The Greensboro meeting was built to strengthen that network as CLARK pushes product innovation and demand growth. - The gathering also signals how the company is pairing new technology with its long-running dealer base to reach end users.

What happened: - CLARK Material Handling Company hosted its 2026 Dealer Sales Meeting in Greensboro, North Carolina. - The multi-day event brought together authorized CLARK dealers from across the U.S. for product training, collaboration and strategy discussions. - The meeting took place at the Grandover Resort and Spa. - Additional sessions and hands-on activities were held at Tri-Lift Industries, Inc., CLARK’s authorized dealer for the Greensboro area and the Carolinas. - More than 90 CLARK dealers attended, according to Brandon Bullard, vice president of sales and marketing.

The details: - Dealers got hands-on access to CLARK equipment and reviewed products, applications and solutions for industrial customers. - The event focused on helping dealers better serve customers in warehouses, manufacturing facilities, distribution centers and other industrial environments. - Participants discussed demand growth strategies, product innovations and ways to deliver more value through equipment, parts, service and support. - Representatives from the Material Handling Equipment Distributors Association also attended. - Tri-Lift Industries provided local support and facilities for the meeting. - Tri-Lift Industries recently received CLARK Dealer of Excellence recognition. - CLARK is headquartered in Flower Mound, Texas. - CLARK distributes products through a network of more than 550 authorized dealers worldwide. - CLARK was launched into the material handling industry in 1917, when employees in Buchanan, Michigan built the first internal-combustion industrial truck, the Tructractor. - CLARK offers a full range of internal combustion and electric trucks. - Tri-Lift Industries serves North Carolina, South Carolina and southern Virginia. - Tri-Lift Industries provides new and used equipment, rentals, parts, service and training.

Between the lines: - The event shows CLARK treating its dealer channel as a core growth lever, not just a sales outlet. - Co-hosting with a high-performing local dealer reinforced the role regional partners play in customer support and market reach. - Bullard said CLARK is “growing exponentially” and investing in customer-driven technology combined with time-tested equipment. - Bullard also said CLARK dealers are essential to delivering the company’s promise to customers every day.

What's next: - CLARK is likely to keep investing in dealer training and product education as it expands its customer-facing technology and equipment lineup. - The company’s dealer network will continue to be central to delivering service, parts and equipment support across its markets. - More dealer collaboration events may follow as CLARK builds on demand growth strategies and product introductions.

The bottom line: - CLARK is using its dealer network to translate product development into customer reach, service and market growth.